Strategic Master View

15 May 2026
North Star
Become a PSG vendor with IMDA accreditation — the strategic milestone every department ladders into.
8 Jul 2027
— months remaining
Quarterly milestones
Now Next Future
Q2 2026 · Now
AAC sector pricing locked · Polly first sector partner
DPA/MSA/SLA templates ready · Corp Sec appointed
AEO infra unblock (CTO bundle PR)
Q4 2026
10+ customers · revenue baseline locked
Cyber Essentials cert started
Q1-Q2 2027
VA/PT execution complete
PSG application prep
Q3 2027 · Target
🎯 PSG/IMDA submission 8 Jul 2027
Vendor listing live
Departments · KPIs · current phase
Trelinx
Top Priorities
Current phase
2026-06-06 · Awaiting Hariz on top priorities
Active actions
[DRAFT · awaiting Hariz approve] Top priorities pending input post-consolidate
MAIN
Orchestration · Sales · Product
Current phase
Revamp LIVE on trelinx.com.sg · sales + demo deck pair LOCKED v1 · sales@ activated
Signed customers0 / 5
Site revampLIVE on trelinx.com.sg / Shipped
Sales + demo deckLOCKED v1 (Know Trelinx + Try Trelinx Live)
Active actions
BRAND
Voice · Visuals · Content
Current phase
Site-wide OG LOCKED · doc cover template approved · BRANDING_SOT canonical signpost
Site-wide OG imageRebuilt + LOCKED · live on trelinx.com.sg
Document cover templateApproved (4:5 mobile-first + 16:9)
BRANDING_SOT canonicalLOCKED · v1 redirected
Active actions
Brand Book v2 · permanent home for the branding SoT (§6 page-template catalogue + §7 asset-template library · graduates templates out of the sprint folder) · Unblocked
BI
Research · Analytics · GTM
Current phase
AEO baseline rebuilt + SG-scoped · 4-engine panel locked · v2 pivots to post-deploy anchor
AEO baselineRebuilt SG-only · 16 candidate Qs awaiting Hariz / Capture sheet ready
LLM panel4 locked by buyer touchpoint (AI Mode + Copilot + ChatGPT + Gemini)
Layer 1 AEO readinessVerified · robots + llms.txt + schema OK
Active actions
AEO baseline query set · 16 candidates in the Apple Note awaiting Hariz choose/edit · then build the 4-engine capture sheet for SG-IP run
FIN
Admin · Finance · Legal · Funding
Current phase
Funding lane LOCKED · grants eligibility map DRAFT v1 · iterative.vc Summer 2026 SKIPPED
Grants eligibility mapDRAFT v1 · 25+ schemes covered / Hariz lock
Funding lane🔒 LOCKED 2026-06-06 (FIN-owned)
Corp SecHunt active · 8 Jul 2026 (~5 weeks)
Active actions
SOCIAL
LinkedIn · Meta · time-bound
Current phase
Post 1 PUBLISHED on all 4 channels · 1B-4 staged · Meta launch live
LinkedIn soft-launchPost 1 PUBLISHED · 1B-4 staged / 5 posts published
Meta launchPost 1 LIVE on FB + IG
Channels active4 (LinkedIn Page + Hariz + FB + IG) / 4
Active actions
LinkedIn soft-launch drip 1B-4 · staged + locked · fire when revamp PR reaches www (Apple Reminders set on merge) · note: revamp is now LIVE so reminders may fire imminently
Meta amplification · follows the LinkedIn 1B-4 sequence
'Know Trelinx' deck · pick a home (Hariz founder anchor vs post-drip evergreen) + BRAND PNG-embedded re-export before posting
Quick Reference
Tap any row to copy
Identity
UEN202601108H
Legal entityTrelinx Pte. Ltd.
Address60 Paya Lebar Rd #06-28, S(409051)
Financial year end31 January
Websitetrelinx.com.sg
Phone
SIMBA · CS+65 8856 1439
Eight · Sales (Harry)+65 8876 1917
Inboxes
Front-facinghello@trelinx.com.sg
Sales · Harrysales@trelinx.com.sg
Admin · internaladmin@trelinx.com.sg
Hariz · personalhariz@trelinx.com.sg
Mahmoud · CTOmahmoud@trelinx.com.sg
DPOdpo@trelinx.com.sg
Social
LinkedIn · Hariz/in/hariz-farhan-trelinx
LinkedIn · Page/company/trelinx
Brand colors
Cream
F4F3EF
Charcoal
1A1A1A
Amber
E87722
Sage
5A7A5A
FontsPlayfair · Inter
WA first-touch · discovery (Harry · sales)
Hi [NAME], I'm Harry from Trelinx. I understand you requested a demo with monthly volumes of [CALL_VOLUME] calls [MESSAGE_VOLUME] messages Can I check when is the best time for us to do a discovery call? After lunch today or tomorrow?
Joyce post-rejection feedback · WA (Team Trelinx · CS)
Hi Joyce, this is Team Trelinx. Thanks again for taking the time to walk us through Dreamus's needs back in April / early May, and for the honest call on the proposal. We've been doing a wrap on every prospect interaction we ran this quarter — what worked, what didn't, where we missed the mark. Would really value 3 minutes of your input on Trelinx's side of it: the agent you worked with, the demo, the proposal. Short Google Form here (~3 min, anonymous if you prefer): [FORM_URL_HERE] Genuinely no follow-up sales pitch — this is purely for us to get better. Thanks Joyce. Warm regards, Team Trelinx hello@trelinx.com.sg +65 8856 1439
Joyce post-rejection feedback · email fallback (CS)
Subject: 3-minute feedback request — Trelinx side of the Dreamus conversation Hi Joyce, Thanks again for the time you gave us across the discovery, demo, and proposal stages — and for the honest call on the V2 proposal back on 8 May. We're doing a wrap on every prospect interaction we ran this quarter — what worked, what didn't, and where we missed the mark on our side. Your input would genuinely help us get sharper. Would you mind 3 minutes on a short feedback form? Covers the agent you worked with, the demo, and the proposal itself. [FORM_URL_HERE] You can leave any field blank, and there's no follow-up pitch — this is purely for us to improve. Thank you. Warm regards, Team Trelinx hello@trelinx.com.sg +65 8856 1439
Email signature · Harry / Sales
Harry · Account Manager Trelinx Pte. Ltd. · UEN 202601108H sales@trelinx.com.sg · +65 8876 1917 trelinx.com.sg
Email signature · Team Trelinx / CS
Team Trelinx hello@trelinx.com.sg · +65 8856 1439 trelinx.com.sg